Key Responsibilities

  • Drive Campaign Excellence
  • Plan, execute, and optimize multi-channel digital campaigns across Google Ads, LinkedIn, Email, SEO, and more.
  • Manage daily performance metrics, keeping a close eye on CPC, CTR, CPA, ROAS, and engagement rates to maximize results.
  • Turn Data into Strategy
  • Dive deep into analytics platforms like Google Analytics, SEMrush, LinkedIn Analytics, and HubSpot to extract insights.
  • Continuously test, learn, and apply findings to refine targeting, messaging, and budget allocation.
  • Own Reporting & Insights
  • Build clear, actionable dashboards and reports for the leadership team.
  • Translate complex data into simple narratives and next steps, driving alignment across teams.
  • Stay Ahead of Trends
  • Research competitors and industry benchmarks to inform digital strategies.
  • Experiment with emerging platforms and trends to keep the brand at the cutting edge.
  • Collaborate Across Teams
  • Work closely with content creators, designers, and the sales team to ensure integrated campaigns.
  • Support lead generation and nurturing strategies, aligning digital efforts with business growth goals.

Skills Required

  • 2+ years of hands-on digital marketing experience, ideally in a tech or consulting environment.
  • Proficiency with tools like Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot, and SEMrush.
  • Solid understanding of SEO, SEM, and email marketing analytics.
  • Strong analytical skills with the ability to turn data into meaningful action.
  • Exceptional communication and collaboration skills.
  • A self-starter mindset with curiosity and eagerness to experiment and learn.

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